jueves, 13 de junio de 2013

Sylvanian

Son tiernos, un tanto felpudos, adorables y pequeñines...ellos son los Sylvanian, una línea coleccionable de animalitos antropomórficos de plástico, que fueron creados en Japón en 1985 y que han resurgido como una nueva moda para los amantes de los juguetes, de ahí que ahora tengan su propia página en Internet, por medio de la cual se pueden comprar las diferentes familias de animales (tienda original Sylvanian families).

Como siempre, he hecho una pequeña investigación en Internet sobre esta moda, y he aquí lo que encontré en Wikipedia acerca de los Sylvanian:
Sylvanian Families is apparently set in a 1970s British country village. The majority of the families are rural middle-class, with many of them owning localised but successful family businesses, or having white-collar jobs as doctors and teachers.


They can live in large, multi-storey houses, or own dwellings based on the premise of a kind of holiday home. They can also indulge in many stereotypically middle-class leisure activities such as sailing or horse-riding, and often host garden parties or go on short holidays.


Most families consist of a father, mother, sister and brother, and continue to add family members from there on such as grandparents and babies.

 

Growth

Shop window of the Sylvanian Families store in LondonAt the beginning of production, in 1985, Sylvanian Families were released in both Japan and North America, albeit with different packaging and minor differences to the characters themselves. In 1987, the success in these markets led to expansion into Western Europe, beginning with the UK subsidiary of Tomy acquiring exclusive rights for the brand in the UK. Tomy introduced Sylvanian Families into the UK market in 1987, and it quickly became a bestseller.

 

By 1988, Sylvanian Families had become a major success around the world, spawning an animated series, and winning the British Association of Toy Retailers award for "Toy of the Year" three years consecutively, in 1987, 1988 and 1989. There was also an animated series shown in the 80s that was popular in Spain and the UK and was also shown in the early 1990s in the US on Nick Jr.


In 1993, Tomy, who had been distributing the toys worldwide, lost the rights to the name "Sylvanian Families" in Canada and the USA. Tomy reintroduced the line under the new name Calico Critters.

 

The Calico Critters line is currently distributed in the US and Canada by International Playthings, LLC.


Decline and reinvention[edit]By the end of the 1990s, Sylvanian Families had been discontinued in the UK, although they have since been reintroduced by Flair. Subsequently, Sylvanian families have been reintroduced in Australia and are becoming more widely available. Tomy stopped selling Calico Critters, but a new company, International Playthings, picked up the line.


In 2007, Sylvanian Families in the UK celebrated their 20th anniversary with a selected number of new items. The best selling was an Otter boat, and a reintroduced Dalmatian Family who now wore party hats that read "Happy 20th!".

Y como en este blog no pueden faltar las imágenes, los dejo con unas cuantas imágenes de los adorables Sylvanian: